My special guest today is author, Maria Zannini who recently self-published a paranormal romance called The Devil to Pay. Maria has been out on the virtual road with the Indie Roadshow where she tells writers about her self-publishing journey and the things she’s learned along the way. Today Maria is talking about promotion, which I know is something many writers struggle with and don’t enjoy. Over to Maria…

Psst. Do you want to know the secret to good promotion? You might be surprised when I tell you because it’s been in front of you the whole time.
Ready for it?
You have to find the reader, rather than wait for him to find you. And when you do find him you have to talk to your reader and keep him engaged.
Book promotion is time consuming, expensive, and there are no guarantees that your efforts will bear fruit. But a lot of your labor can be cut in half if you focus on the reader and what S/HE needs.
Think about yourself as a reader. You just finished a fantastic book from a new-to-you author and you decide to Google the author to learn more about her. When you reach her blog, all you find are advertisements for more books. It feels like a bit of letdown, doesn’t it?
To attract the reader your best bet is to go to his haunts. And when it comes to indie publishing most of those avid readers will be found at book blogs, reading forums, book clubs, and book outlets (like Amazon).
Most of these outlets are free to you, though some might require asking for an invitation to appear. Others, like Goodreads and Shelfari welcome you as long as you keep the pimping low-key.
And there’s still room for legitimate advertising. LASR (Long and Short Reviews) and The Romance Studio are two I’ve used. Both offer low-priced packages and get a ton of traffic.
Here are a list of options for you to consider that are either low cost or no cost.
Buy advertising packages at a book-centric web sites. (Make sure they get a lot of traffic.)
• LASR (Long and Short Reviews)
• The Romance Studio
• Coffee Time Romance
• All Romance ebooks
Share yourself
• Guest blogging. Double your mileage and blog at places where you’re lesser known.
• Forums, such as Kindleboards, Absolute Write Water Cooler, and genre-specific forums
Talk to book bloggers about:
• Reviews
• Interviews
• Guest posts
Give your book away
Liz Fichera had a marvelous idea when she gave away her arc for Craving Perfect to ten people who would agree to review it. With an indie book, there are no limitations on how many books you can give away. Be generous. Word of mouth is priceless.
Go where the readers are like:
Goodreads
Shelfari
Facebook
Finally, don’t leave out television and radio. It might be difficult to nab a guest spot, but if you have a small station locally, you’ll reach an audience you might not otherwise find.
It’s scary to put yourself out there because you don’t always know how you’ll be received, but if you’ve written the best book you can, all that’s left is to be the kind of author people want to know.
And I’ll tell you my personal secret for promoting myself. I comment on many different blogs. Not a ‘hi, I like your site’ comment, but something personal and thoughtful. If you leave short and intriguing comments, I promise you, people will follow you back.
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I hope you’ll follow along with the rest of the Indie Roadshow as I share the things I learned on my road to self-publishing.

The Devil To Pay is available at Amazon and Smashwords for only $2.99. It is the first book of the series, Second Chances.
Synopsis: The road to Hell is paved with good intentions and bad tequila. Shannon McKee finds herself at the end of her rope, and she bargains her soul in a fit of despair.
Shannon’s plea is answered immediately by two men who couldn’t be more different from one another. Yet they share a bond and an affection for the stubborn Miss McKee that even they don’t understand.
When Heaven and Hell demand their payment, Shannon has no choice but to submit. No matter who gets her soul, she’s not getting out of this alive.
Bio: Maria Zannini used to save the world from bad advertising, but now she spends her time wrangling chickens, and fighting for a piece of the bed against dogs of epic proportions. Occasionally, she writes novels.
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