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July 4th, 2008
The Power of Advertising

The following ad for Cadbury appeared on our television just over a week ago. The gorilla caught my attention quickly followed by the music. I watched the entire ad, spellbound, even though I had no idea what it was advertising. I think it was the combination of the lifelike gorilla playing the drums and the awesome Phil Collins soundtrack. I even mentioned the ad to hubby. Whenever it plays, I stop to watch. Here’s the ad from youtube.

Today I went to itunes’ New Zealand store to download a couple of songs. I’d decided to download the Phil Collins song as well. I couldn’t remember the name but figured I’d find it with a search. I didn’t have to search. Other New Zealanders had the same thought as me and the song is currently at #2 on the top ten songs downloaded from itunes. Such is the power of advertising.

This made me think, so here’s a note to the writers of the Grey’s Anatomy series. Don’t you think it’s time to feature something regarding erotic romance in your show? I have the perfect books for your characters to read. Good plot, great characters. Well written. You can use them for free in your show. Email me and we’ll talk…

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  5. I Tried a Bribe.

9 comments to “The Power of Advertising”

  1. JK Coi
    July 4th, 2008 at 6:04 am · Link

    Shelley, I haven’t seen that commercial before! It’s so great! There was one I always love to see. It’s a guy, and he’s dancing down the aisles of an office supply store singing “the most wonderful time of the year”, with his children following along behind him with glum looks on their faces because they’re doing back to school shopping.



  2. Amy Ruttan
    July 4th, 2008 at 6:08 am · Link

    ROFL!! I have seen that commercial before, it’s mezmerizing eh?

    Plus I love that Phil Colin’s song. Let’s just say I didn’t even have to play the You Tube video. I knew exactly what you were talking about and I have that song going on nin my head right now!



  3. Estella
    July 4th, 2008 at 1:34 pm · Link

    Great commercial!
    I love Cadbury chocolate.



  4. Ashley Ladd
    July 4th, 2008 at 9:38 pm · Link

    Let me know if Grey’s Anatomy takes you up on your offer. They can also use my books for free. :)



  5. Shelley Munro
    July 5th, 2008 at 12:39 am · Link

    JK – it’s a great ad, isn’t it? I love it.

    Amy – I know. I can’t get that song out of my head either.

    Estella – I like any chocolate!!

    Ashley – I’ll let you know.



  6. Christina Phillips
    July 5th, 2008 at 2:47 am · Link

    OMG NZ does the most amazing ads! Both husband and son were just hanging over my shoulders watching that clip with great grins on their faces and I also LOVE that Phil Collins song it takes me back a bit!!



  7. Wylie Kinson
    July 5th, 2008 at 12:47 pm · Link

    Wow – what impact! And now I’m craving a Dairy Milk (my personal fave, btw)



  8. Shelley Munro
    July 5th, 2008 at 1:11 pm · Link

    Christina – I don’t think this particular ad is a NZ one since it’s been on Youtube for a while, but yes, we do have amazing ads as a rule. I cringe when I go to the US and watch their TV.

    Wylie – Funny, but I’ve had a bit of a craving for Dairy Milk recently!



  9. Sandra
    July 6th, 2008 at 3:03 pm · Link

    Cool!